In Episode 4 of Podcast Pivo, we welcome a true advertising hero Thomas Kolster to talk about The Goodvertising movement and his latest book, The Hero Trap.
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Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional counting more than 18 years he’s advised Fortune 500 companies, small start-ups, governments, agencies to non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift in advertising for the better. He’s also the author of two books “Goodvertising” (2012) and “The hero Trap” (2020).
As a globally-recognized keynote speaker, he’s inspired audiences in more than 70 countries at events like TEDx, SXSW, DAD & Sustainable Brands. He’s a columnist for the Guardian, Adweek, The Drum and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent, he’s launched several impact platforms like Cph:Change and Wheregoodgrows. Thomas’ belief is simple: Change begins with you!