Rory Wilmer’s Ad Portfolio

Here you will find a selection of campaigns I have worked on. You can also have look at my YouTube channel or check out my photography on 500px or at Exposure. Continue to view below for my advertising case studies.

Case Studies

Here is a selection of campaigns and projects that I am credited with.

#ŠKODALOVE Case Study Social Bakers

My work with Social Bakers and ŠKODA was nominated for a Shorty Award. Here’s the case study video how we did it.

Pilsner Uruqell Brewery Tour Virtual Reality

I created and activated a campaign to get VR fans to download the new virtual reality brewery tour for their HTC Vive and Oculus headsets.

In The Fix Berlin Vs Moscow

A two part micro-documentary about fixie culture in Berlin & Moscow.

Pilsner Urquell Park Music Festival

I managed the Instagram stand at the Pilsner Urquell Park Music Festivals at the Olympic Park ins Seoul South Korea.

European Bike Stealing Championships

A multi award winning campaign for ŠKODA AUTO to promote their We Love Cycling engagment platform.

ŠKODA iV Recharge Life

I created data insights & strategic sign posts for the ŠKODA iV Recharge Life campaign launch of ŠKODA ENYAQ. The first fully EV car from ŠKODA.

ŠKODA Getting There

I was the voice talent for this short animation for ŠKODA called Getting There.

ŠKODA #LiveLikeYou

Social media strategy and data analysis provided for this campaign for the new ŠKODA OCTAVIA 2020.


I was part of the team who launched the ŠKODA VISION E at the Shanghai motor show.


Brand film for ŠKODA to celebrate its passion for motion with motorsports, ice hockey and cycling.

Mow-na Lisa Spider Mowers

I created stills photography of the production as well as supporting social data, seeding and strategy.


With data insights into inline skating trends I got an entirely new audience interested in ŠKODA.  

ŠKODA Superb Czech Rocket

A series a viral videos to create buzz for the launch os SKODA superb.

Nicole Frýbortová #DreamBig

The incredible story of Nicole Frýbortová I provided strategy, data insights and photography.

ŠKODA World Dealer Conference Ballroom

I co-wrote this spot with Vratislav Slapak and I also crated production stills.

ŠKODA: The car that had no colour

My concept for a Christmas campaign based on records of car paint colours within the ŠKODA Auto archives.


I lead the agency side social mean team for ŠKODA as main sponsor of the IIHF championships in 2015, 2016, 217 and 2018.


#KEEPITOUT Social Media campaign to promote ŠKODA’S connectivity apps.

ŠKODA Fabia R5 – So FAST it’s hard to spot

My first campaign for ŠKODA in 2014 for the Fabia R5 at The Essen Motor Show.  

Disney Mobile Games Studio

A selection of campaign adverts and marketing materials I produced.


  • I had the pleasure of working with Rory during his time at Mustard. He and his team were seeing some outstanding results from their creative campaigns for big brands like Skoda so I collaborated with Rory to tell the story of how they were using the Socialbakers platform to measure and optimise their campaigns. Rory was an excellent partner. His attention to detail and ability to tell stories with data was second to none. He was also extremely approachable, supportive and great to work with!

    Claire Wilson
    Senior Director Corporate Marketing at Socialbakers
  • Quite simply Rory is a social media genius. Rory has an innate understanding of how social works. Whether it’s analysis, social media management, deepdive reporting, budgeting on paid social, data storytelling, competitive intelligence or social listening  – nobody is more skilled. Any company wishing to move into the 21st century and grow an authentic, engaged community around their brand, grow their customer base and utilise social media as it should be utilised needs Rory. Like I said, there’s nobody better.

    Chris Crawford
    Copywriter at Socialbakers
  • I had a great opportunity to work with Rory and I have always been extremely impressed by his professional and thorough approach to all that he undertakes, especially when it comes to digital environment. Rory is someone with abilities and skills that make him outstanding data story teller, he is always ready to go the extra mile to help and I highly recommend him.

    Tereza Popovic
    Customer Success Account Manager at Microsoft
  • I have worked with several professionals during my career. What can i say about the cooperation with Rory. I have never met anyone like him before. Such a creative approach to overcoming initial goals. Motivate and impress all people around to do not dodge a bullet but achieve success.

    Vlastimil Šulc
    Division of HR Marketing at ŠKODA AUTO
  • Rory is a very gifted strategist and exceptional mentor. He brings an innovative and progressive perspective to the world of digital marketing in every project we worked on together. Rory would be an indispensable asset to any company.

    Mark Francis Long
    Senior Digital Strategist at DDB