European Bike Stealing Championships

ClientŠKODA AUTO / Mustard
My roleStrategy / Social Data
Campaign Reach250,000,000+

The European Bike Stealing Championships

Our mission was to deliver a message about bike theft protection for our client ŠKODA Auto. We decided to create a humorous video with viral possibilities to deliver the standard message more effectively. To make it more relevant, we chose the format of a parody of live sports broadcast from three European capitals and included elements of a reality show format. Thanks to smart, inobtrusive product placement the video was picked up by major television shows and news channels around the globe.

“Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year”