A prime example of a creative idea executed on a limited budget, earning free media space around the world for maximum impact. I created stills photography of the production as well as supporting social data, seeding and strategy. See how we mowed over 50,000 m2 of steep grassland to create this awe-inspiring reproduction of the Mona Lisa! The famous face of Mona Lisa, cut into the grass, appeared on the hillside near Dolní Kalná in the Trutnov region. Reproduction on an area of 50,000 square meters quickly attracted the attention of local residents and a number of media. Now, the expectation that the creation is in fact part of an advertising campaign has been confirmed, when the Czech company Dvořák – slope mowers – officially signed up for the work called The Mow-na Lisa.