Pilsner Uruqell Brewery Tour Virtual Reality

I created and activated a campaign to get VR fans to download the new virtual reality brewery tour for their HTC Vive and Oculus headsets.

ClientPilsner Urquell / Asahi Breweries
My roleStrategy / Social Data
Campaign Reach2,000,000+

Pilsner Urquell Virtual Brewery Tour

We wanted our customers around the world to see inside the historic brewery in Plzen Czech Republic. So we created a VR tour of the brewery which we could activate at events and music festivals to show drinkers through the historic gates of this world famous brewery. Made by Purple Creative in collaboration with Wolf in Motion, the experience will be housed at Czech House in the Olympic Village, Pyeongchang, Republic of Korea throughout the 2018 Winter Olympics.

“Pilsner Urquell Virtual Brewery Tour takes the user on a unique Virtual Tour of the Pilsner Urquell brewery in the Czech Republic.”