#SCOUTSKATE a tricked out love story. The hidden architectonic jewels of Prague become the background for the jumps, spins and slides of two world-class skaters as we reached out to a new and younger audience for ŠKODA and activated a niche community on social. I activated Klaudia Hartmanis & Michal Sulinowski from Poland, porfessional inline skaters who worked as influencers and make original content inspired by our campaign. We had over 5000 entries of orginal content on the hashtag #SCOUTSKATE