ŠKODA Superb Czech Rocket

A series a viral videos to create buzz for the launch os SKODA superb.

ClientŠKODA AUTO / Mustard
My roleStrategy / Social Data
Campaign Reach2,000,000+

The Czech Rocket / Ceska Raketa

We used a series of 4 viral videos of the landmark Zizkov TV tower in Prague lifting off like a rocket into space. It took people to a web page to explore the rocket as it was in orbit around the Earth. They explored features of the new SKODA Superb car known locally as the Czech Rocket. 

“SKODA’s flagship car the Superb is known as the Czech Rocket”