ŠKODA: The car that had no colour

I devised a concept for a Christmas campaign based on records of car paint colours within the ŠKODA Auto archives. After extensive research, I found the colour called “Reindeer Red”, a colour of ŠKODA models made in the 1970s. We used this colour as the inspiration for a story about the Car That Had No Colour.

“How did the car with no colour save Christmas?”

• Concept & Social Media: Rory Wilmer

• Creative Director: Martin Svetlik

• Illustrator: Vera Matys

• Music Composer: Karel Havlíček

• Producer: Ondřej Votoček