@ŠKODAGRAM is the home of ŠKODA on Instagram where we showcase the very best of ŠKODA owners’ photography and reach out to a younger audience. We openly invite ŠKODA owners to share their best shots using the hashtag #ŠKODALOVE and the reaction is remarkable. The very best of user generated content (UGC) is shared with our Instagram community of 72.7k followers and then across our entire international brand social media networks, comprising of an audience of over 5 million fans. The organic performance of the UGC posts always performs way above the industry benchmarks for Global Auto. Our customers’ creativity and the fans’ reaction to fellow ŠKODA owners’ photography ranks as engaging as 360 campaign content by our Auto competitors, according to Socialbakers’ data. Socialbakers’ Performance Optimization platform has enabled @ŠKODAGRAM to propel #ŠKODALOVE content to a new level of views and interactions through predictive data on how to best elevate organic reach and engagement through media spend and audience targeting. The platform has established key performance indicators tied to increased reach, unique engagement rates, volume of interactions, click-through-rates, unique visits to the website, and increased fan growth.